Programme


Moderator of the Programme: Natalya Preobrazhenskaya, Chief designer of “Cozy Appartment”, Art Critic, Decorator, regular author of the interior design media resoures

10.30-11.15 The future of textiles, HEIMTEXTIL TRENDS 20/21 (broadcast language Russian/English)

Anna-Marie Commandeur, founder of Stijlinstituut Amsterdam Design Studio, Creator of Heimtextil Frankfurt trends

11.30-12.15 Trends of 2021: From social trends to design

Anastasia Kotova, Trend expert, Director of the Russian office of CARLIN Trend Bureau (France)
Claire Perrin, export business developer, Carlin Creative Brand Bureau (France)

12.30-13.15 Personal brand

Ksenia Ulyanova, Business Coach, Expert of Skillbox Online Univercity (course for interior designers) and AD magazine

13.30-14.15 Laggom and Hygge: such different Scandinavian dreams

Anna Sokolova, Certified Business Coach, Author and teacher of the "Textiles in the Interior" course at Moscow School of Architecture and Design, highly qualified specialist with 25 years of experience in the field of interior decoration

14.30-15.15 Color, ornament and texture are the foundation of the textile decorator author's style

Yesenia Semipyadnaya, General Director of "Three designers" studio, textile designer, author of training programs on the use of textiles in the interior, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

15.30-16.15 Trends and anti-trends in apartment design. "White box" secrets from the constructor: innovative materials and tools that you’d like to use again

Natalya Preobrazhenskaya, Chief designer of “Cozy Appartment”, Art Critic, Decorator, regular author of the interior design media resoures

16.30-17.15 “On the same page". The creative union of the interior and textile designer – how to work together as equals and why do you need a trendbook (broadcast language Russian/English)

Milou Ket, Trend master and stylist, clothing and textile designer, founder of Milou Ket Styling & Design studio / Olga Loktionova, designer, head of DETAILS textile studio,creative Director of the Art Weekend project
Olga Loktionova, designer, head of DETAILS textile studio,creative Director of the Art Weekend project, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

17.30-18.30 Designer as an active Instagram blogger. How to create a portfolio with minimal expenses

Alexandra Atmosfera, Head of the curtains salon "Atmosphere", well-known blogger, author of a course on Instagram for textile industry proffesionals


Moderator of the Programme: Natalya Preobrazhenskaya, Chief designer of “Cozy Appartment”, Art Critic, Decorator, regular author of the interior design media resoures

10.30-11.15 Checklists and instructions in the work of a textile decorator

Victoria Kupriyanova, textile decorator, member of the Union of designers and architects, member of the Union of decorators

11.30-12.15 Restarting the curtain salon business: How to power up the curtain salon

Irina Sosnitskaya, President of the Textile Club, TextileHUB (Ukraine), Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

12.30-13.15 10 consumer and interior design trends in 2021/2022 (broadcast language Russian/English)

Anja Bisgaard Gaede, Lifestyle Business Developer/Founder, SPOTT Agency, creator of Heimtextil Frankfurt trends

13.30-14.15 Various aspects of the decorator's work: difficult projects - solutions and life hacks

Marianna Mogilevskaya, textile designer, decorator, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

14.30-15.15 ColorForward 2021: Palette Yearns for Human Contact, Searches for Authenticity (broadcast language Russian/English)

Judith van Vliet, Chief colorist at Avent Corporation & Color Marketing Group, lead designer at ColorWorks TM EMEA

15.30-16.15 Creating a commercial offer: problems and solutions

Anna Pokhlebina, Head and Creative Director, Matilda's Workshop, Matilda Project and Matilda Skameikina's Workshop

16.30-17.15 Interview. Kirill Istomin interviewed by Esenia Semipyadnaya.

Kirill Istomin, a leading interior designer and decorator in Russia, with projects all over the world – from New York and Los Angeles to St. Petersburg and Almaty.
Yesenia Semipyadnaya, General Director of "Three designers" studio, textile designer, author of training programs on the use of textiles in the interior, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

17.30-18.30 Announcement of the International Textile Designers and Decorators Award powered by Heimtextil Russia

Moderator: Ekaterina Tydykova, Show Director Heimtextil Russia,Messe Frankfurt

Participants - Members of the Expert Council:
Galina Lugina, Marianna Mogilevskaya, Olga Loktionova, Irina Sosnitskaya, Yesenia Semipyadnaya, Maria Belova, Anna Runoff, Natalia Zorina, Ekaterina Yegorova


Moderator of the Programme: Natalya Preobrazhenskaya, Chief designer of “Cozy Appartment”, Art Critic, Decorator, regular author of the interior design media resoures

10.00-10.45 Remote sales and electronic design in the sphere of interior design textiles. Work tools and reasons for popularity

Natalia Zorina, member of the Moscow Union of designers, author of the annual Trend Book on interior fabrics, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

11.00-11.45 To be on the safe side: latest changes in Russian legislation useful for designers

Ruslan Gatsalov, human rights lawyer, founder of "Art Law" center for legal protection of the creative industry (Educational partner speaker: Skilbox online University)

12.00-12.45 Mood board. How to visualize ideas and take them to your customer

Anna Pronskaya, well-known Russian designer and decorator, teacher at the Detail design school in Moscow and at the Higher British school, Member of the Association of Product Design Specialists

13.00-13.45 INTERIOR FABRICS AND COLOUR TREND 2021/22 (broadcast language Russian/English)

Ornella Bignami, Creative Director, Elementi Moda (Italy)

15.00-16.45 Round table of the Avangard textile-expert Club: dry cleaning or how not to lose customer loyalty. Lifespan, care and cleaning of textiles. Accompanying passport of the textile project, what it is and how to make it.

Round table speakers:
Galina Lugina, decorator, Founder of Design Bureau GL, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia
Tatyana Chernykh, representative of BANDEX in Russia
Leonid Bertsev, President of the Association of dry cleaning and Laundry enterprises
Tatyana Malysheva, textile designer, owner of the Studio
Dmitry Piskarev, technologist, specialist in curtains cleaning