Programme


Moderator of the Sessions: Anastasia Zabelina, Head of Communications and GR, Messe Frankfurt

11.00-13.15 Current Analytics of the retail and marketplaces market in the post-pandemic period ((in partnership with INFOLine analytical Agency) (broadcast language Russian/English)

Moderator: Ivan Fedyakov, CEO of INFOLine analytical Agency
Speakers of the session:
Stanislav Murashov, senior analyst at Raiffeisenbank
Anastasia Sidorina, Deputy Director for client relations, ROMIR
Maria Evnevich, member of the Board of Directors, Maxidom
Ivan Melnikov, Commercial Director, OZON
Olesya Simon, purchasing Director of the decor and home goods category ", Leroy Merlin
Andrey Melekhov, Director of the "Home and garden" and "Sports and recreation" categories at Yandex.Market
Marina Lobachevskaya, Development Director, Shuyskiye sitsy company

13.30-14.00 Light industry measures to support in the Republic of Bashkortostan

Gleb Abdulin, expert consultant of the center "My business", Republic of Bashkortostan, head of the financial Department of the Bashkir regional office

14.00-14.45 Online store opening

Irina Mefedova, e-commerce expert, creator of her own e-commerce projects (Bureau for the selection of teachers of native speakers of a foreign language Smart2b.ru and the store 25sm.ru) (Educational partner speaker: Skilbox online University)

15.00-15.45 Procedure for importing foreign products to the Russian Federation (broadcast language Russian/English)

Evgeny Fadeev, Commercial director, Ph.D, Russian international logistics Alliance ACEX Group

16.00-16.45 Free promotion on Instagram

Yulia Markina, founder of "Your Business Team" advertising agency, author of the Super_freelancer blog, Creator of training courses for freelancers (Educational partner speaker: Skilbox online University)

17.00-17.45 Digital marketing for a designer

Denis Huseynov, Development Director, Dardeco


Moderator of the Sessions: Anastasia Zabelina, Head of Communications and GR, Messe Frankfurt

10.30-10.45 Sustainable development goals and business

Vladimir Kuznetsov, Director of the UN information center

11.00-11.50 Round table "Current issues of labeling of light industrial goods in the Russian Federation» (broadcast language Russian/English)

Moderator of the session: Аnna Fomicheva, MCC "Business logistics".
Speakers of the section:
Alexander Dolgiev, Leading business analyst, Advanced Technologies Development Center (State body responsible for implementing the federal law on the labeling);
Nadezhda Valkova, Director of the Business Processes Department, Nordtex LLC;
Natalia Kondratieva, General Director of SVH, Founder of TP "Vash broker";
Irina Kovtun, General Director of TP "Vash broker".

12.00-12.45 Company scaling by entering foreign markets

Anna Fomicheva, Founder and Head of MCC "Business logistics"

13.00-13.45 Way of delivery and route for delivery of textile cargoes in accordance with their types and deadlines? A case-study of Asia and EU (broadcast language Russian/English)

Evgeny Fadeev, Commercial director, Ph.D, Russian international logistics Alliance ACEX Group

14.00-14.45 Companies entering the marketplace: ways to make it correctly?

Ivan Kirillin, Sales Director, "Moi Sklad"

15.00-15.45 Ordering fabrics from factories: how to earn more in new realities.

Maria Belova, Founder, WilliZ, reviewer of key international exhibitions Heimtextil, Proposte, Maison&Objet, etc., Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia
Anna Runov, Business Development Director, Williz, speaker of international exhibitions Heimtextil, Intertextil Shanghai, R+T Asia, Hometex Shenzhen, practicing business consultant, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

16.00-18.00 Textiles in the furniture industry. New marketing meanings (in partnership with Furnuture Communication Project)

Moderator: Valeria Zelinskaya, FCP

Russian or imported? Competitive furniture fabrics of Russian production and tandems with world leaders
Dmitry Margarin, Commercial Director, "Stellini Russia"

Textiles in the context of furniture fashion
Elena Stroganova, Lead designer , "Ametist"
Oksana Mamonova, product Manager ,"Ametist"

Textiles for individual furniture projects
Yulia Ignatova, Head of project’s, Arline

High fashion textiles in upholstered furniture production
Igor Nikitin, Founder of Massimo LTD

Textile fashion and mass market
Anna Kirik, head of the purchasing Department, Divan.ru

Flame resistant upholstery materials as an example of safety in private and commercial interiors
Ludmila Shestopal, Commercial Director, Treartex


Moderator of the Sessions: Anastasia Zabelina, Head of Communications and GR, Messe Frankfurt

10.00-11.45 Session "Shop window design and visual merchandising Trends and latest tendencies"

Moderator: Elena Kravtsova, Program Director, Messe Frankfurt

Retail trends 2020. Product presentation in the textile segment.
Marina Kazakova, Visual merchandiser, Creative Director and Founder of the M&W school of Visual merchandising

Stores after the pandemic. Trends in storefronts and retail space design
Anna Balandina, Founder of VM Guru Agency, Expert practitioner, Co-author of "Visual merchandising" in the Higher School of Economics; Master's degree in Artez Academy

Case study: Strategy for window design of the TOGAS brand and the Fabian Smith brand. Comparative characteristic
Olga Bolkunova, Founder of Olga Bolkunova's Retail Design Studio, Member of the International Association of showcase designers (Italy), Member of the Union of designers of Russia

12.00-12.45 Personal brand. How to become No. 1 in your field.

Elena Kuzina, Founder and inspirer of the interior design bureau Estee Design, current member of the International Union of designers (MOASD), Awarded "Person of the year" in the category Interior Designer 2020

13.00-15.30 Sustainable development in the home textiles and paints industry.

Moderator: Anastasia Zabelina, Head of Communications and GR, Messe Frankfurt

Sustainable development as an investment in a colorful future
Oksana Nasonova, Marketing Manager (Tikkurila, Finncolor), Russia

Mutually beneficial cooperation between the "Second breath" Foundation and business in the field of sustainable development.
Alexander Makedonsky, Chief operating officer, "Second breath" Foundation

Environmental certification of paint and varnish materials. Benefits for business, society and nature
Evgenia Kuznetsova, Head of the certification body "Ecological Union", Leading expert of the "Leaf of life" system

Popular organic certificates. The relevance of environmentally friendly textiles and the needs of the market for environment-friendly fabrics
Irina Zadorozhnaya, the ecologist, founder, CEO of "Ecofabrics"

Sustainable development in IKEA Russia on the example of working with textiles.
Antonina Maleva, leader in sustainable development IKEA Belaya dacha

16.00-16.45 Ecosystem of healthy sleep. Factors influencing your sleep.

Elena Korchagova, Commercial Director, Askona Trading house, LLC