BUSINESS PROGRAM

Live 60 speakers from 7 countries! And all of them are real pros and stars of their industries. Each of the speakers has something to share with you during the 3 days of the Heimtextil Russia.Digital 2020 business program.

Interior designers and decorators, experts in the field of business, sales and marketing, human rights defenders and personal brand coaches – you can only see their performances here-on the air of our exhibition.

Ask questions from the virtual room and save speakers you don't want to miss to your favorites. To get presentations after the exhibition - share your impressions on social networks using the hashtag #HTRDigital2020!

Life broadcast

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Programme

Business programme will be held in 2 online conference halls: Design Space and Business Space. In addition, exhibitors will conduct live broadcasts at their stands. You can find the schedule of broadcasts of the companies in the section "Live broadcasts of exhibitors". In order to get on the live broadcast of the company, you need to go to their stand. The company's stand can be found in the "Exposition" section of the menu. Click on the programme you are interested in and see the schedule.

Moderator of the Sessions: Anastasia Zabelina, Head of Communications and GR, Messe Frankfurt

SEPTEMBER 15

11.00-13.15 Current Analytics of the retail and marketplaces market in the post-pandemic period ((in partnership with INFOLine analytical Agency) (broadcast language Russian/English)

Moderator: Ivan Fedyakov, CEO of INFOLine analytical Agency
Speakers of the session:
Stanislav Murashov, senior analyst at Raiffeisenbank
Anastasia Sidorina, Deputy Director for client relations, ROMIR
Maria Evnevich, member of the Board of Directors, Maxidom
Ivan Melnikov, Commercial Director, OZON
Olesya Simon, purchasing Director of the decor and home goods category ", Leroy Merlin
Andrey Melekhov, Director of the "Home and garden" and "Sports and recreation" categories at Yandex.Market
Marina Lobachevskaya, Development Director, Shuyskiye sitsy company

13.30-14.00 Light industry measures to support in the Republic of Bashkortostan

Gleb Abdulin, expert consultant of the center "My business", Republic of Bashkortostan, head of the financial Department of the Bashkir regional office

14.00-14.45 Online store opening

Irina Mefedova, e-commerce expert, creator of her own e-commerce projects (Bureau for the selection of teachers of native speakers of a foreign language Smart2b.ru and the store 25sm.ru) (Educational partner speaker: Skilbox online University)

15.00-15.45 Procedure for importing foreign products to the Russian Federation (broadcast language Russian/English)

Evgeny Fadeev, Commercial director, Ph.D, Russian international logistics Alliance ACEX Group

16.00-16.45 Free promotion on Instagram

Yulia Markina, founder of "Your Business Team" advertising agency, author of the Super_freelancer blog, Creator of training courses for freelancers (Educational partner speaker: Skilbox online University)

17.00-17.45 Digital marketing for a designer

Denis Huseynov, Development Director, Dardeco

SEPTEMBER 16

10.30-10.45 Sustainable development goals and business

Vladimir Kuznetsov, Director of the UN information center

11.00-11.50 Round table "Current issues of labeling of light industrial goods in the Russian Federation» (broadcast language Russian/English)

Moderator of the session: Аnna Fomicheva, MCC "Business logistics".
Speakers of the section:
Alexander Dolgiev, Leading business analyst, Advanced Technologies Development Center (State body responsible for implementing the federal law on the labeling);
Nadezhda Valkova, Director of the Business Processes Department, Nordtex LLC;
Natalia Kondratieva, General Director of SVH, Founder of TP "Vash broker";
Irina Kovtun, General Director of TP "Vash broker".

12.00-12.45 Company scaling by entering foreign markets

Anna Fomicheva, Founder and Head of MCC "Business logistics"

13.00-13.45 Way of delivery and route for delivery of textile cargoes in accordance with their types and deadlines? A case-study of Asia and EU (broadcast language Russian/English)

Evgeny Fadeev, Commercial director, Ph.D, Russian international logistics Alliance ACEX Group

14.00-14.45 Companies entering the marketplace: ways to make it correctly?

Ivan Kirillin, Sales Director, "Moi Sklad"

15.00-15.45 Ordering fabrics from factories: how to earn more in new realities.

Maria Belova, Founder, WilliZ, reviewer of key international exhibitions Heimtextil, Proposte, Maison&Objet, etc., Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia
Anna Runov, Business Development Director, Williz, speaker of international exhibitions Heimtextil, Intertextil Shanghai, R+T Asia, Hometex Shenzhen, practicing business consultant, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

16.00-18.00 Textiles in the furniture industry. New marketing meanings (in partnership with Furnuture Communication Project)

Moderator: Valeria Zelinskaya, FCP

Russian or imported? Competitive furniture fabrics of Russian production and tandems with world leaders
Dmitry Margarin, Commercial Director, "Stellini Russia"

Textiles in the context of furniture fashion
Elena Stroganova, Lead designer , "Ametist"
Oksana Mamonova, product Manager ,"Ametist"

Textiles for individual furniture projects
Yulia Ignatova, Head of project’s, Arline

High fashion textiles in upholstered furniture production
Igor Nikitin, Founder of Massimo LTD

Textile fashion and mass market
Anna Kirik, head of the purchasing Department, Divan.ru

Flame resistant upholstery materials as an example of safety in private and commercial interiors
Ludmila Shestopal, Commercial Director, Treartex

SEPTEMBER 17

10.00-11.45 Session "Shop window design and visual merchandising Trends and latest tendencies"

Moderator: Elena Kravtsova, Program Director, Messe Frankfurt

Retail trends 2020. Product presentation in the textile segment.
Marina Kazakova, Visual merchandiser, Creative Director and Founder of the M&W school of Visual merchandising

Stores after the pandemic. Trends in storefronts and retail space design
Anna Balandina, Founder of VM Guru Agency, Expert practitioner, Co-author of "Visual merchandising" in the Higher School of Economics; Master's degree in Artez Academy

Case study: Strategy for window design of the TOGAS brand and the Fabian Smith brand. Comparative characteristic
Olga Bolkunova, Founder of Olga Bolkunova's Retail Design Studio, Member of the International Association of showcase designers (Italy), Member of the Union of designers of Russia

12.00-12.45 Personal brand. How to become No. 1 in your field.

Elena Kuzina, Founder and inspirer of the interior design bureau Estee Design, current member of the International Union of designers (MOASD), Awarded "Person of the year" in the category Interior Designer 2020

13.00-15.30 Sustainable development in the home textiles and paints industry.

Moderator: Anastasia Zabelina, Head of Communications and GR, Messe Frankfurt

Sustainable development as an investment in a colorful future
Oksana Nasonova, Marketing Manager (Tikkurila, Finncolor), Russia

Mutually beneficial cooperation between the "Second breath" Foundation and business in the field of sustainable development.
Alexander Makedonsky, Chief operating officer, "Second breath" Foundation

Environmental certification of paint and varnish materials. Benefits for business, society and nature
Evgenia Kuznetsova, Head of the certification body "Ecological Union", Leading expert of the "Leaf of life" system

Popular organic certificates. The relevance of environmentally friendly textiles and the needs of the market for environment-friendly fabrics
Irina Zadorozhnaya, the ecologist, founder, CEO of "Ecofabrics"

Sustainable development in IKEA Russia on the example of working with textiles.
Antonina Maleva, leader in sustainable development IKEA Belaya dacha

16.00-16.45 Ecosystem of healthy sleep. Factors influencing your sleep.

Elena Korchagova, Commercial Director, Askona Trading house, LLC


Moderator of the Programme: Natalya Preobrazhenskaya, Chief designer of “Cozy Appartment”, Art Critic, Decorator, regular author of the interior design media resoures

SEPTEMBER 15

10.30-11.15 The future of textiles, HEIMTEXTIL TRENDS 20/21 (broadcast language Russian/English)

Anna-Marie Commandeur, founder of Stijlinstituut Amsterdam Design Studio, Creator of Heimtextil Frankfurt trends

11.30-12.15 Trends of 2021: From social trends to design

Anastasia Kotova, Trend expert, Director of the Russian office of CARLIN Trend Bureau (France)
Claire Perrin, export business developer, Carlin Creative Brand Bureau (France)

12.30-13.15 Personal brand

Ksenia Ulyanova, Business Coach, Expert of Skillbox Online Univercity (course for interior designers) and AD magazine

13.30-14.15 Laggom and Hygge: such different Scandinavian dreams

Anna Sokolova, Certified Business Coach, Author and teacher of the "Textiles in the Interior" course at Moscow School of Architecture and Design, highly qualified specialist with 25 years of experience in the field of interior decoration

14.30-15.15 Color, ornament and texture are the foundation of the textile decorator author's style

Yesenia Semipyadnaya, General Director of "Three designers" studio, textile designer, author of training programs on the use of textiles in the interior, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

15.30-16.15 Trends and anti-trends in apartment design. "White box" secrets from the constructor: innovative materials and tools that you’d like to use again

Natalya Preobrazhenskaya, Chief designer of “Cozy Appartment”, Art Critic, Decorator, regular author of the interior design media resoures

16.30-17.15 “On the same page". The creative union of the interior and textile designer – how to work together as equals and why do you need a trendbook (broadcast language Russian/English)

Milou Ket, Trend master and stylist, clothing and textile designer, founder of Milou Ket Styling & Design studio / Olga Loktionova, designer, head of DETAILS textile studio,creative Director of the Art Weekend project
Olga Loktionova, designer, head of DETAILS textile studio,creative Director of the Art Weekend project, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

17.30-18.30 Designer as an active Instagram blogger. How to create a portfolio with minimal expenses

Alexandra Atmosfera, Head of the curtains salon "Atmosphere", well-known blogger, author of a course on Instagram for textile industry proffesionals

SEPTEMBER 16

10.30-11.15 Checklists and instructions in the work of a textile decorator

Victoria Kupriyanova, textile decorator, member of the Union of designers and architects, member of the Union of decorators

11.30-12.15 Restarting the curtain salon business: How to power up the curtain salon

Irina Sosnitskaya, President of the Textile Club, TextileHUB (Ukraine), Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

12.30-13.15 10 consumer and interior design trends in 2021/2022 (broadcast language Russian/English)

Anja Bisgaard Gaede, Lifestyle Business Developer/Founder, SPOTT Agency, creator of Heimtextil Frankfurt trends

13.30-14.15 Various aspects of the decorator's work: difficult projects - solutions and life hacks

Marianna Mogilevskaya, textile designer, decorator, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

14.30-15.15 ColorForward 2021: Palette Yearns for Human Contact, Searches for Authenticity (broadcast language Russian/English)

Judith van Vliet, Chief colorist at Avent Corporation & Color Marketing Group, lead designer at ColorWorks TM EMEA

15.30-16.15 Creating a commercial offer: problems and solutions

Anna Pokhlebina, Head and Creative Director, Matilda's Workshop, Matilda Project and Matilda Skameikina's Workshop

16.30-17.15 Interview. Kirill Istomin interviewed by Esenia Semipyadnaya.

Kirill Istomin, a leading interior designer and decorator in Russia, with projects all over the world – from New York and Los Angeles to St. Petersburg and Almaty.
Yesenia Semipyadnaya, General Director of "Three designers" studio, textile designer, author of training programs on the use of textiles in the interior, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

17.30-18.30 Announcement of the International Textile Designers and Decorators Award powered by Heimtextil Russia

Moderator: Ekaterina Tydykova, Show Director Heimtextil Russia,Messe Frankfurt

Participants - Members of the Expert Council:
Galina Lugina, Marianna Mogilevskaya, Olga Loktionova, Irina Sosnitskaya, Yesenia Semipyadnaya, Maria Belova, Anna Runoff, Natalia Zorina, Ekaterina Yegorova

SEPTEMBER 17

10.00-10.45 Remote sales and electronic design in the sphere of interior design textiles. Work tools and reasons for popularity

Natalia Zorina, member of the Moscow Union of designers, author of the annual Trend Book on interior fabrics, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia

11.00-11.45 To be on the safe side: latest changes in Russian legislation useful for designers

Ruslan Gatsalov, human rights lawyer, founder of "Art Law" center for legal protection of the creative industry (Educational partner speaker: Skilbox online University)

12.00-12.45 Mood board. How to visualize ideas and take them to your customer

Anna Pronskaya, well-known Russian designer and decorator, teacher at the Detail design school in Moscow and at the Higher British school, Member of the Association of Product Design Specialists

13.00-13.45 INTERIOR FABRICS AND COLOUR TREND 2021/22 (broadcast language Russian/English)

Ornella Bignami, Creative Director, Elementi Moda (Italy)

14.00-14.45 New color of old things. How and why to decorate furniture?

Alexander Mershiev, decorator of residential and public interiors, a graduate of the British Higher school of Design. The owner of the Studio and school of decorating "KrasyatTUT"

15.00-16.45 Round table of the Avangard textile-expert Club: dry cleaning or how not to lose customer loyalty. Lifespan, care and cleaning of textiles. Accompanying passport of the textile project, what it is and how to make it.

Round table speakers:
Galina Lugina, decorator, Founder of Design Bureau GL, Member of the Expert Council of the International Textile Decorators Award powered by Heimtextil Russia
Tatyana Chernykh, representative of BANDEX in Russia
Leonid Bertsev, President of the Association of dry cleaning and Laundry enterprises
Tatyana Malysheva, textile designer, owner of the Studio
Dmitry Piskarev, technologist, specialist in curtains cleaning


To get to the Exhibitor's stand, click on the line with the program

15 SEPTEMBER

.11:00 - 12:00 .ISSIMO HOME - PRODUCT DESCRIPTION

OMER AKINCI

.12:00 - 13:00 .Keshardeo Combines - Products

Vineet Gupta

.13:00 - 14:00 .Research agency Romir / Nordtex - "Research of the textile market in the context of bed linen, pillows and blankets, terry products."

Anastasia Sidorina - Deputy Director for Client Relations

.13:00 - 14:00 .TREARTEX - The first Re-Invite collection from FR-one in Russia - fabrics that from 52% to 100% consist of flame-retardant polyester yarn, completely made from recycled plastic, which is confirmed by the Global Recycled Standard certificate

Gilmanova Elena

.14:00 - 15:00 .Manders - Integrated solutions from Designers Guild, Sanderson, Zoffany: paints, wallpapers, fabrics

Anna Kutz

.14:00 - 15:00 .Dardeco - About the company Dardeco

 

.15:00 - 16:00 .BRIGHI TECNOLOGIE ITALIA - Factory Production Department Tour + Machines Live Demonstration

Alessio Brighi - Co-Owner, Matteo Tagliaferri - Export Sales Manager

.15:00 - 16:00 .ISSIMO HOME - PRODUCT DESCRIPTION

OMER AKINCI

.15:00 - 16:00 .Treatex - New items in the warehouse program

Shestopal Lyudmila Alekseevna

16 SEPTEMBER

.10:00 - 11:00 .Dardeco - Artistic sketch of curtains

 

.11:00 - 12:00 .ISSIMO HOME - PRODUCT DESCRIPTION

MAHMUT PEHLIVAN

.11:00 - 12:00 .Treatex - New items in the warehouse program

Usova Anna Vladimirovna

.12:00 - 13:00 .Dardeco - Electrical cornices

 

.12:00 - 13:00 .Nordtex - Business processes of Russian light industry goods labeling: implementation experience

Nadezhda Valkova - Director of Business Processes Department

.12:00 - 13:00 .S Textile - Organic cotton - caring for the future!

Irina Kopylova

.13:00 - 14:00 .Keshardeo Combines - Products

Vineet Gupta

.14:00 - 15:00 .BRIGHI TECNOLOGIE ITALIA - Factory Production Department Tour + Machines Live Demonstration

Alessio Brighi - Co-Owner, Matteo Tagliaferri - Export Sales Manager

.14:00 - 15:00 .Belpol - Effective sales of down pillows and blankets

Davydova Marina

.14:00 - 15:00 .Versalise Décor - Korean bedding sets

Elena Ivanova, Lead Designer

.15:00 - 16:00 .BRIGHI TECNOLOGIE ITALIA - Factory Production Department Tour + Machines Live Demonstration

Alessio Brighi - Co-Owner, Matteo Tagliaferri - Export Sales Manager

.15:00 - 16:00 .ISSIMO HOME - PRODUCT DESCRIPTION

MAHMUT PEHLIVAN

.15:00 - 16:00 .Wizart - From wallpapers to floorings: How AR technology revolutionises DIY industry

Ula Dzenisevich

17 SEPTEMBER

.11:00 - 12:00 .ISSIMO HOME - PRODUCT DESCRIPTION

SECIL KARADERE

.11:00 - 12:00 .Treartex - Variety of functional and specialized fabrics from Treartex

Shestopal Lyudmila Alekseevna

.13:00 - 14:00 .BRIGHI TECNOLOGIE ITALIA - Factory Production Department Tour + Machines Live Demonstration

Alessio Brighi - Co-Owner, Matteo Tagliaferri - Export Sales Manager

.14:00 - 15:00 .Dardeco - Instagram for designers. 10 steps for promotion

 

.14:00 - 15:00 .Keshardeo Combines - Products

Vineet Gupta

.15:00 - 16:00 .ISSIMO HOME - PRODUCT DESCRIPTION

SECIL KARADERE

.16:00 - 17:00 .Dardeco - Collections of Dardeco