The Espocada Trend Week'21 is erasing boundaries, and this season we revised our values to reflect global trends. We're taking it to the next level with our first online performance. It no longer matters whether you are in Moscow, London, Vladivostok, New York, Minsk, Novosibirsk or Nizhny Novgorod.
Now world stars of the industry and design professionals are forming a truly international community. A favorable environment for communication is being created and new rules are being formulated - convenience and mobility. In order to hear the world-known practitioners and get access to a rich business and trend program, it is enough to choose a convenient way to connect to the broadcast. More than 7 years Trend Week unites companies and customers for a productive cooperation. That is why the event invariably attracts key industry figures and successful brands. Here you will not find casual people, this event is only for specialists: representatives of textile brands, designers, architects and specialized media.
|10.00-11.00||"О профессии декоратора и ее становлении"
Eugenia Mikulina, the leading Espocada Trend Week'21, a journalist, PhD in architecture, has devoted her work to studying the mutual influence of theatrical scenery and garden art. Graduated from MARKHI (Department of Theory and History of Architecture). She worked as an editor in the magazine "Project Russia", held the post of Editor-in-Chief of AD and the post of Director of the Department of Culture InStyle. She has worked with Glamour, GQ Style, Design Illustrated, Project Classics, Headquarters, the Kommersant newspaper and other publications.
|11.00-13.00||ZIMMER + ROHDE
Stefan Gabel, creative director of Zimmer + Rohde Zimmer + Rohde brand masterfully combines modern trends and timeless classics. An ingenious palette and original design bring that timeless elegance. The solutions offered by one of the oldest textile factories in Germany transform any space, be it a simple minimalistic interior or a luxurious villa. The creative director of Zimmer + Rohde Stefan Gabel will tell about the secrets of the brand and the concept that makes it so popular.ARDECORA
Katharina Schmitter, brand designer Ardecora is an Italian line of Zimmer + Rohde fabrics, which is often used in expensive and refined interiors. Ardecora collections invariably add a touch of extravagance and sensual luxury to the project. Silk and velvet, Damask drawings and unusual effects captivate at first sight, making you fall in love with the line style. Designer of the brand Katharina Schmitter will present new collections and tell in details how to create curtain and upholstery fabrics, which can be called works of art without exaggeration.HODSOLL MCKENZIE
Fredericke Winkler, leading brand designer The main inspiration for the brand has always been the British classics in the context of the spirit of the time. Sophistication and comfort became the main principles of Hodsoll McKenzie, and the combination of traditional style and modern trends is the key to success of each new collection. The majority of ideas are realized using natural materials: linen, silk, wool and cotton. The color scheme is focused on fresh, delicate tones, and the design is dominated by ornamental patterns. Fredericke Winkler brand's leading designer will present Hodsoll McKenzie novelties and share the secrets of their creation.
For more than twenty years Espocada continues to create fabrics that complement the most stylish interiors. In cooperation with German partners, unique collections are developed to meet modern trends and industry requirements. The technologies used in production guarantee high quality. All this makes Espocada fabrics bestsellers year after year. The chief designer of the brand Anastasia Golova and Yulia Gromova will share their inspiration and acquaint the guests with new collections.
Maarit Salolainen, дизайнер Venesto Maarit Salolainen, креативный дизайнер и фотограф из Финляндии, работает на международном уровне, специализируется на текстиле и моде, преподает в университете Аалто в Хельсинки. На Espocada Trend Week’21 Maarit Salolainen представит свою авторскую коллекцию, разработанную в коллаборации с Venesto. Вдохновением для каталога стала финская столица в разное время года, в результате были созданы уникальные ткани из натуральных материалов
Lise Watkins, дизайнер Venesto Британский дизайнер, разработавший новый каталог в сотрудничестве с брендом Venesto. Сделав упор на тренд multilocal, Lise Watkins создала действительно авторскую коллекцию, которая никого не оставит равнодушным. В день открытия Espocada Trend Week’21 Lise презентует новые ткани и расскажет о том, что вдохновляло ее в процессе работы над каталогом
|16.00-17.00||«Истинные ценности: как текстиль помогает пересмотреть реальность»
MARTINA METZNER, дизайнер из "Независимый дизайнер" и архитектурный редактор из Штутгарта, Германия. Full-time натуралист, zen-lover с шестым чувством на цвета и ткани. В рамках Espocada Trend Week’21 выступит с докладом «Истинные ценности: как текстиль помогает пересмотреть реальность». Лекция покажет междисциплинарный взгляд на возросший интерес к текстилю в дизайне интерьера. Также Martina сравнит интерьерную архитектуру с индустрией моды и расскажет о тесной взаимосвязи этих сфер в текстиле.
Igor Kurkin, interior designer and decorator, member of the Union of Designers and Architects, regular participant of Russian and international exhibitions and conferences, RAD Academy teacher, blogger. He studied at the Politecnico di Milano Technical University (Politecnico di Milano), specializing in "Design of residential environment". In 2018, he entered the TOP-100 AD Russia. As a subject designer he realized two collections of designer furniture. Igor's works are published in leading industry publications, such as AD and Salon Interior.
|10.00-11.00||DESIGNS OF THE TIME
Yvan Puylaert, Owen Puylaert, Elaine Puylaert. Belgian company Designs Of The Time was founded by the Puylaert family in 1998. Over the years, a small family firm has become an international business. This success is explained by the brand founders' love for natural fabrics and creative design. The resulting catalogs amaze with their unobtrusive luxury and ability to create a cosy atmosphere in any interior. Designs Of The Time representatives will present new collections of the brand within Espocada Trend Week'21.
Yulia Chebotar, interior stylist and author of the school of interior styling. Teacher, participant of exhibitions and conferences. Before starting her own practice, she worked in the architectural bureau of Albina Nazimova, cooperated with the magazines AD and "Mezzanine". In general, Julia has over twenty years of work as a stylist, with the main emphasis on simple but non-trivial solutions that create a truly comfortable space. Julia's projects are published in leading printed and online interior publications.
For over two centuries, the name Christian Fischbacher has been at the heart of the textile industry. The family company, headquartered in St. Gallen, Switzerland, creates fabrics with the highest quality materials. Great attention is paid to details and creative innovations. The result is a product that is ideal for luxury interiors with a bright character. At Espocada Trend Week'21 art-director of Camilla Fischbacher brand and development manager in Russia and Belarus Olga Sinkevich will tell about modern trends and new collections.
|13.00-14.00||Nuances in sewing. Does sewing technology affect the end result?
Eugenia Krivosheeva, the head and the chief technologist of "Sewing Workshop № 1". Specializes in individual tailoring since 1999, developed its own technology in sewing curtains. Works mainly with textile decorators and curtain salons in the capital. Evgeniya considers the highest quality of tailoring and providing customers with maximum service as her goal.
|14.00-15.00||«TRENDS AND IDEAS: interior, textile, ornament»
Darya Kazantseva - speaker, lecturer, decorator, stylist, blogger, curator.
|15.00-16.00||«Morris&Co в кинематографе»
Andrey Spirin, Style Library Brand Sales Leader in Russia and CIS. The name of the English brand Morris&Co first appeared in 1861. It was at that time when the famous artist William Morris and his partners founded a company that the whole world soon knew about. Today Morris&Co keeps up with the times, cooperates with modern brands, but remains the keeper of the original values and spirit of the brand creator. At the annual Design Week, Andrei Spirin, head of sales for Style Library brands in Russia and the CIS, will give a lecture on "Morris&Co in Cinematography".
NOBILIS Almost a hundred years ago Adolf Halard created a family business, calling it Nobilis. It all started with a small store on Bonaparte Street, a few steps away from the School of Fine Arts. Nowadays the brand produces not only wallpapers, but also fabrics, carpets, furniture and accessories. Each Nobilis collection is a combination of many techniques and original designs. This is what has provided the company with recognition around the world. During the annual Design Week, brand ambassadors will present new products and tell you about the trends that have inspired Nobilis designers.
Harper's Bazaar - the world's first fashion magazine with 150 years of history, tells about the most important fashion events in a clear language. The Espocada Trend Week'21 will feature Anastasia Uglick - art historian, Features Director Harper's Bazaar, Vogue's ex editor-in-chief and AD editor.
|18.00||«Рынок интерьерного текстиля будет расти или падать? Обзор рынка, статистика, выводы, тренды, прогнозы»
Kirill Kuharchuk, he is a member of the Union of Designers and Architects and the author of a number of private studies in design and architecture. He has implemented over 50 projects in Russia and CIS, from interiors of small apartments to large shopping malls. He is the author of projects for the programs "Clean Work" on REN TV, published in the magazines "Best Interiors", "House and Interior". Work experience as a designer and architect is over 17 years. The theme of the performance and Espocada Trend Week'21: "The market of interior textiles will grow or fall? Market overview, statistics, conclusions, trends, forecasts".
|10.00-11.00||SCION (STYLE LIBRARY)
British brand Scion is a Scandinavian design, bright color palette and many fresh ideas. Established only 8 years ago, the company quickly broke out in the market leaders and won thousands of hearts. Scion collections are filled with creativity, spontaneity and optimism. The combination of British traditions and the most fashionable trends emphasizes the individuality of each product.
|11.00-12.00||SANDERSON (STYLE LIBRARY)
Sanderson brand created back in 1860, Sanderson is now one of the most famous brands in the design industry. It combines classic, English countryside mood, hand-drawn floral patterns, timeless lightness and elegance. In 1923, the company received the Royal warrant and has been supplying fabrics, paints and wallpaper to the Royal Court for almost 100 years.
In 1970 the world first heard about Casal. Very soon the French brand received international recognition: magnificent Parisian fabrics conquered connoisseurs of stylish design and modern solutions. Over the years, the policy of the company has not changed, maintaining a balance between high quality and affordable price. Within the framework of the annual design week the representative of the brand Lir Lumanov will acquaint the guests with new Casal collections.
|13.00-14.00||Cooperation between designers: textile and interior. How interior designer works with textiles.
Aida Ragimkhanova, designer, engaged in projects of residential interiors with an orientation on unusual in terms of housing and stylistics ideas. She is a participant of profile contests and exhibitions and enters the ELLE rating "200 BEST IN RUSSIA". She graduated with honors from Dagestan State Technical University, specializing in "Applied computer science in Design". The projects implemented by Aida have been repeatedly published in ELLE Decoration and other industry publications.
|14.00-15.00||“Multicultural trend in interior and style”
Ilektra Canestri, expert in design and fashion, journalist. Curator and teacher at the British Higher School of Design and the Moscow School of Cinema. Permanent lecturer at the Moscow Museum of Modern Art. Past editor and columnist for Vogue, Elle, Cosmopolitan, Interni magazines, RBC websites, etc.
In the middle of the last century, Josef Anschtoitz Bielefeld founded a company for the sale of upholstery and decorative fabrics, whose name today is known to all of us - JAB ANSTOETZ. The name of the brand has long been synonymous with luxury, impeccable style and high quality. JAB ANSTOETZ collections are sold all over the world, from Moscow to Shanghai. At Espocada Trend Week'21 the director of the Russian representative office of the company Marina Eliseeva will present new collections and tell about modern trends.
|16.00-17.00||«Искусство как стиль жизни»
Elena Sotnikova, the artist, editor-in-chief of ELLE magazine for 20 years since the first issue in 1996. The ambassador of premium acrylic brands. At Espocada Trend Week'21 Elena Sotnikova will speak with the theme "Art as a lifestyle".
|17.00-18.00||Специфика работы с текстилем в общественных помещениях.
Mikhail Gumankov, master of Architecture and member of the Union of Architects of Russia, co-founder and chief architect MA PROJECT. Graduated from the Moscow Architectural Institute, participated in industry competitions, was awarded the BEST OFFICE AWARDS 2011 and GREEN AWARDS 2012.